Vladislav Doronin, Aman Resorts owner, has focused on expanding the brand’s pipeline since acquiring the company in 2014, as well as improving its existing offerings. This article will focus on Amanvari, Aman Group’s forthcoming ultraluxury destination in Mexico, as well as providing an overview of some of the most exciting local events to entertain and enthral international arrivals.

Operating with a strong focus on celebrating the exceptional natural environments that surround its resorts, Aman draws its name from the ancient Sanskrit word meaning ‘peace’. The company has enjoyed an organic evolution over the course of three decades, ultimately establishing itself as one of the most pioneering and intuitive residence, resort, hotel and lifestyle brands in the world.

Due to open in 2025, Amanvari has been specially created to provide residents and guests with solitude yet also a keen sense of belonging. Tucked away where the ocean, farmland and wild desert meet, this new addition to Aman’s portfolio will provide a private oasis and peaceful escape on the edge of Sea of Cortés.

Taking its name from the Sanskrit words for ‘peace’ and ‘water’, Amanvari features both a luxurious resort and private residences. In addition, the property will also boast an Aman Spa, multiple dining venues and its own private stretch of white sand beach.

The destination will provide guests with a home away from the everyday, with its naturally inspiring setting in perfect harmony with the surrounding landscape. Created with an unparalleled standard of architecture and design, Amanvariprovides guests with the finest base from which to discover the world, as well as providing a luxurious haven where they can retreat.

Designed with an organic, contemporary aesthetic, Amanvari’s spaces flow seamlessly from indoors to outdoors, with pavilion homes rising from the surrounding landscape, commanding stunning views across the Sea of Cortés. With internal lounge areas, courtyards, floor-to-ceiling glass walls and carefully curated screening, homeowners can enjoy the blue skies of Baja, along with some enviable views, without sacrificing their privacy.

For guests and residents seeking an authentic taste of Mexican culture, a comprehensive catalogue of annual events arewithin striking distance. The following events are some of the most iconic cultural events in the Mexican calendar.

Semana Santa

Staged just before Easter and commonly known as ‘Holy Week’, Semana Santa is a week of celebration which culminates in an enticing blend of peaceful religious ceremonies and fun-filled festivities. Like many other Mexican celebrations and festivals, carnivals are a popular component, and nowhere more so than Mazatlan, where the carnival is an incredibly grand affair that attracts more than three million people. Following five days of festivities, Mazatlan Carnival ends with an entire day dedicated to firework displays.

Cinco de Mayo

Cinco de Mayo marks the date of the nation’s victory over France in the Battle of Puebla. With a reputation for being more popular in the United States than in Mexico itself, the festival remains culturally significant nonetheless, offering a week of musical events, costume parades and other cultural events.

Dia de la Independencia

In September each year, Mexicans come together to celebrate the beginning of Mexico’s War of Independence. In venues up and down the nation, crowds gather to watch artists staging exhibitions and shows, with Mexican music and parties filling the streets.

Cervantino International Festival

Celebrated in the city of Guanajuato, Cervantino International Festival is one of the most important cultural festivals held globally today. Held in its current form since the 1970s, the festival lights up the city, with performing acts – from opera to dance music – entertaining festivalgoers of all ages and musical tastes.

Día de Muertos

Celebrated throughout Latin America, Día de Muertos or the ‘Day of the Dead’ is actually a celebration of life. Known as the ‘Day of the Innocents’, celebrations staged on the first day are dedicated to children, while on the second day the focus of the festivities shifts to loved ones who have passed on. Families come together to remember the departed, decorating their graves with flowers and preparing and sharing feasts together to celebrate the lives of their loved ones.

La Posadas

Celebrated across Mexico and some southern regions of the United States, Las Posadas marks the beginning of Christmas. As part of the celebrations, traditional songs are performed by both adult and child choirs, with processions of children carrying flickering candles. Families gather to hear stories from the Bible and enjoy delicious sweets and snacks. All across Mexico, from the tiniest villages to the biggest cities, illuminations are lit to mark the events, with the country’s towns glittering with twinkling lights in scenes reminiscent of a fairy tale