Today’s drivers need more than just a car that gets them from point A to point B—they want versatility. Whether a quick trip to the office or a spontaneous weekend escape, modern vehicles are expected…


Today’s drivers need more than just a car that gets them from point A to point B—they want versatility. Whether a quick trip to the office or a spontaneous weekend escape, modern vehicles are expected…

Introduction Modern car shoppers enter the dealership world with new expectations shaped by technology, economics, and changing social values. Today’s buyers are more empowered, informed, and connected, demanding seamless experiences, practical value, and complete transparency…