Creating a website is one thing. Creating a website that actually converts visitors into customers is another challenge altogether. The difference often comes down to the tools you use. With the right setup, you can design, measure, and refine your site so it drives more leads and sales.

Here are five of the best tools to help you build a high-converting website.

1. WordPress

WordPress remains the most popular content management system for good reason. It’s flexible, customizable, and user-friendly. From small businesses to enterprise-level companies, it offers everything you need to design a site that performs, including effective B2B website designs.

2. Elementor

For those who want more control without diving into code, Elementor is one of the best page builders available. Its drag-and-drop interface makes it easy to test layouts, adjust designs, and experiment with calls-to-action that can boost conversions.

3. HubSpot

A good CRM is essential for connecting your website to your sales pipeline. HubSpot offers seamless integrations for forms, chat, and lead management. With the right setup, you can capture leads on your site and track their journey all the way to closing a deal.

4. Google Analytics (GA4)

If you can’t measure it, you can’t improve it. Google Analytics gives you deep insights into where your traffic is coming from, which pages perform best, and where visitors drop off. It’s a must-have tool for anyone serious about optimization.

5. Hotjar

Sometimes numbers don’t tell the whole story. Heatmap and session-recording tools like Hotjar show you how visitors actually interact with your site. You can see where people click, how far they scroll, and which areas get ignored—giving you actionable data to refine your design.

If It’s Your First Time Building a Website

Launching a website for the first time can feel overwhelming. There are countless tools and options, and it’s easy to get lost in the details. The key is to start with the basics—choose a platform that’s flexible, keep your design simple, and focus on making it easy for visitors to find what they need.

Even with the best tools, many businesses realize they need expert help to get everything right. That’s why choosing a partner who understands both web design and your local market can make such a difference. For instance, agencies offering WordPress web design in Portland know not just the platform, but also how local customers search, shop, and make decisions online.

High-converting websites don’t happen by accident—they’re built with the right tools, consistent testing, and smart design decisions. By combining platforms like WordPress and HubSpot with analytics and behavior tracking, you can turn your site into a powerful driver of growth.